Environmental Graphic Design (EGD) embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of creating experiences that connect people to place.
Contrary to the name, environmental graphic design does not involve using mother nature (or nature’s environment) to design. However, it is a design profession that merges interior design, architecture, and graphic design. Simply, environmental graphic design consists of using built environments and communication to effectively display a message to the viewer. Traffic patterns and visual information is taken in to consideration along with colors and sometimes branding to further enhance the intended message or story.